In 10 years period, i.e. Till 2017, our branded medicines will be consumed & prescribed in entire india (remotest urban / rural locations) & foreign countries (under developed & developing countries), with complete reliability with regard to quality & consistency, will be perceived as 100% value for money & will be conveniently available to the users, throughout india & foreign countries. 

In the process we will be giving employment & business opportunities to a wide range / level of people throughout india & abroad.